CDG - Brand Development

A brand isn't something created overnight.  It is not just beautiful website, graphics or an impressive brand image book. Branding goes way beyond these.


“The value of a brand is in the consumption”.


Every brand has to face its moment of truth when a consumer makes a purchase and consumes it.


Besides a solid understanding of the market and the consumer’s requirements, a sustainable brand requires an effective management system and a strong corporate culture to support it.



 Companies that want to develop their brand in Singapore may apply for government support, such as the Capability Development Grant (CDG) for Brand Development and ICV*.


*Brainergy International is approved service provider for ICV – SMART and ICV – Mystery Audit.